Brand Partnership of the Year

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Films and brands are so closely tied together, not just with product placement on screen but increasingly lucrative brand partnerships for film releases (and even sometimes film production). This new category will recognize the top brand-film partnership of the year, whether it's a fast-food chain tie-in, an automobile or consumer goods campaign tied to a film, or something like a supermarket working with a food-related documentary. Entries will be judged on how the brand and film both benefitted from the partnership and how audiences were involved in compelling ways. The category is also open for partnerships that aren't single title specific, such as a year-round promotion between a brand and exhibitor.

General Entry criteria

All entries will be judged against the following criteria:

  • Company must be based in the UK
  • Work on each specific category should be created in the UK (ie trailers or poster category entries should not just be lifted from US campaigns)
  • Based on work and achievements from August 2012 to August 2013
  • Provide any relevant data (key metrics from box-office data to Facebook followers) within your application
  • If your work shows growth against past years please also include those examples and data
  • Judges prefer information that is short, relevant and clear
  • To offer easier, streamlined applications, we have adjusted the entry forms this year for ease of use by both applicants and those judging the entries.