Brand Partnership of the Year
Films and brands are so closely tied together, not just with product placement on screen but increasingly lucrative brand partnerships for film releases (and even sometimes film production). This new category will recognize the top brand-film partnership of the year, whether it's a fast-food chain tie-in, an automobile or consumer goods campaign tied to a film, or something like a supermarket working with a food-related documentary. Entries will be judged on how the brand and film both benefitted from the partnership and how audiences were involved in compelling ways. The category is also open for partnerships that aren't single title specific, such as a year-round promotion between a brand and exhibitor.
General Entry criteria
All entries will be judged against the following criteria: